It’s pretty easy to convince yourself you knew something was going to happen after it already happened. Especially when you’re the only person keeping score.
The Idea
Figtree would be a place to write down a decision before you know how it turns out.
Say you’re deciding whether to hire someone, raise your prices, or spend three months building something that twelve people on Twitter said they wanted. You’d record what you’re choosing, the alternatives, and what you expect to happen. Maybe attach the spreadsheet you spent way too long making to justify the thing you already wanted to do.
Then pick a date to come back and review it.
Reviewing the Decision
When that date comes around, Figtree would ask what actually happened. You could compare the result with your original reasoning, including whatever assumptions you were unusually confident about.
I think the useful part would come after a few months. You could look back at decisions where you rushed, decisions where you waited too long, or times you were right for completely different reasons than you thought.
Distribution
My gut says founders and agency owners would be a good starting audience. They make enough decisions to have material, and the consequences usually show up fairly quickly.
I’d probably start distribution with a free decision journal template. If people actually come back to fill out the review, there might be a product here.