Imagine spending weeks researching, writing, editing, and designing a whitepaper. Then putting it behind a form on a landing page with a paragraph that says, essentially, “We made a whitepaper.”
I feel like we could get a little more mileage out of all that work.
The Idea
Highball would take the finished PDF and turn it into a branded microsite. It would pull out the argument, key findings, charts, and supporting research, then organize them into something people can comfortably read in a browser.
You’d add your logo, fonts, and colors, review the page, and publish it on your domain. People could read the findings, jump between sections, share a specific chart, or download the full report.
Before Publishing
The review step would matter quite a bit here. I would want to check every chart and statistic against its original page before publishing. Having to fact-check a newly invented finding would defeat the point of uploading the research in the first place.
For a first version, I’d keep the layouts pretty opinionated. Give me a few really good editorial templates and enough control to make them feel like our brand.
Distribution
I’d start with B2B marketing teams that already publish reports regularly. You could probably get the first customers by finding a whitepaper, making a sample site from it, and sending it to the person who published it.