Sometimes I want to reference a website in a blog post and give people a little more context before asking them to click away.

A preview with the title, image, and description would do the job. If I’m linking to a video or podcast episode, I’d probably want the player right there.

The Idea

Unfold.sh would let you paste a URL and get back an embed you can drop into your blog.

You’d choose between a compact card, a larger image preview, or an embedded player when the source supports one. Set your fonts, colors, and corners once, and future embeds would use the same styling.

Editing the Preview

I’d also want to edit the preview before publishing. Sometimes the page title is mostly SEO keywords, or the image makes very little sense outside the original website. Let me fix those without changing the destination.

The first version could be a small tool that generates embed code. Webflow would be a useful place to start, especially for people publishing resource lists, reading recommendations, and research-heavy articles.

One detail I’d care about: if Unfold stops loading, the reader should still get a normal link they can click.

Distribution

For distribution, I’d make the preview generator free and let people pay to save their styling and manage embeds across a site. A gallery of well-designed, cloneable examples would probably help too.